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Mass. league teams with College Week Live to promote SUM ATMs
MARLBOROUGH, Mass. (10/9/09)--The Massachusetts Credit Union League has partnered with a virtual college fair to promote the SUM program of surcharge-free ATMs to students and families looking at colleges or universities in New England. The fair, College Week Live, is scheduled for Thursday. The event is free and will feature hundreds of colleges and universities, who will set up virtual exhibits on the Internet. During the event, students, parents, counselors and colleges will discuss the college experience (eWeekly Oct. 7). The SUM ATM virtual exhibition booth will have links to SUM’s website, promote a $5,000 sweepstakes, and play a video. A live financial literacy presentation and a question-and-answer segment on financial management tips for prospective college students and their parents also will be offered. Massachusetts league President Dan Egan is scheduled to speak during the presentation. SUM will be visible in the fair’s virtual lobby and theater. The program also is being promoted on hundreds of College Week Live radio spots statewide. Other partners of the SUM Program include a Massachusetts banking trade group and the NYCE Corp.
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