GRAND RAPIDS, Mich. (3/27/08)--Credit unions using the CU*BASE processing system are connecting with members more consistently by utilizing CU*Answers’ Members Connect, the company said. The product was recently announced as a standard CU*BASE feature to make it easier for credit unions to regularly communicate with their members. Member Connect provides a single focal point to access different marketing delivery channels. Member Connect allows clients to export desired data to a single file. The file may then be used to reinforce a credit union’s message to it members, by:
* Creating a free-form text message to members the next time they log in to online banking; * Sending an e-mail message to these members’ e-mail addresses; * Printing mailing labels; * Creating a mailing list database to send to a third-party marketing source; * Preparing for monthly or quarterly selective statement inserts delivered to certain members; and * Creating telemarketing trackers to allow member service staff to follow up with the members over the phone.
Examples of how clients use Member Connect include:
* “Where your members borrow”--A database mining tool designed to report third-party institutions where members borrow, and notify the members about new loans rates; and * “Where your members shop”--Analyzing where members spend retail dollars, and contacting them with special savings at stores they frequent.