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New iBelong TV ads tout safety soundness
HARRISBURG, Pa. (2/4/09)--The Pennsylvania Credit Union Association (PCUA) introduced two new ads to its iBelong credit union awareness campaign. As with previous spots, the commercials feature members expressing why they belong to a credit union. The ads feature several safety and soundness messages, including that credit union deposits are insured up to $250,000. To view the ads, use the link. “The iBelong campaign has proved successful in increasing awareness and favorable perceptions of credit unions in Pennsylvania,” said Jim McCormack, PCUA president/CEO. “In these uncertain economic times, we’re able to extend the iBelong brand to address consumers’ concerns regarding the safety of their money with a credit union.” The new spots will run statewide beginning this month. PCUA also has made the ads available to the Illinois and Mississippi leagues, which licensed the campaign from Pennsylvania and are running the ads in their respective states.
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