Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
New iBelong TV ads tout safety soundness
HARRISBURG, Pa. (2/4/09)--The Pennsylvania Credit Union Association (PCUA) introduced two new ads to its iBelong credit union awareness campaign. As with previous spots, the commercials feature members expressing why they belong to a credit union. The ads feature several safety and soundness messages, including that credit union deposits are insured up to $250,000. To view the ads, use the link. “The iBelong campaign has proved successful in increasing awareness and favorable perceptions of credit unions in Pennsylvania,” said Jim McCormack, PCUA president/CEO. “In these uncertain economic times, we’re able to extend the iBelong brand to address consumers’ concerns regarding the safety of their money with a credit union.” The new spots will run statewide beginning this month. PCUA also has made the ads available to the Illinois and Mississippi leagues, which licensed the campaign from Pennsylvania and are running the ads in their respective states.
Other Resources

RSS print
News Now LiveWire
#FreeGasFriday courtesy of @tvfcu, TN #creditunions http://t.co/wDRFYJVlpz
4 hours ago
If you were unable to watch or attend @cuna 's @thehill Hill forum on Wed., you can now watch the archived version: http://t.co/FhUnp7HbU8
5 hours ago
Time is running out. If you haven't taken the #NewsNow readership survey, please click here now: http://t.co/4Gp6C2Wa4o
5 hours ago
African financial inclusion possible with mobile money: @IMFNews study http://t.co/0V5DTQToxY
6 hours ago
Louise Herring's birthday is Saturday. 105 years later, her legacy lives on through her kids http://t.co/oMqGADmo0d http://t.co/T3NmS9NqEY
7 hours ago