Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
New iBelong TV ads tout safety soundness
HARRISBURG, Pa. (2/4/09)--The Pennsylvania Credit Union Association (PCUA) introduced two new ads to its iBelong credit union awareness campaign. As with previous spots, the commercials feature members expressing why they belong to a credit union. The ads feature several safety and soundness messages, including that credit union deposits are insured up to $250,000. To view the ads, use the link. “The iBelong campaign has proved successful in increasing awareness and favorable perceptions of credit unions in Pennsylvania,” said Jim McCormack, PCUA president/CEO. “In these uncertain economic times, we’re able to extend the iBelong brand to address consumers’ concerns regarding the safety of their money with a credit union.” The new spots will run statewide beginning this month. PCUA also has made the ads available to the Illinois and Mississippi leagues, which licensed the campaign from Pennsylvania and are running the ads in their respective states.
Other Resources

RSS





print
News Now LiveWire
.@CoreLogicInc: Jan. home prices jump nearly 6% annually #Market #NewsNow http://t.co/DoDtHhjvaw
1 hour ago
CU Effect: @StLouisComm collaborates to save homes with FHLB grant #NewsNow http://t.co/fxX8EhouUj
6 hours ago
#NewsNow March 31 deadline for Biz Kid$ fin. ed grant application http://t.co/5AD5ZYPLEU
7 hours ago
.@CUNA sends letters on @RepAndyBarr QM bill, @RepMickMulvaney @NCUA budget transparency bill #NewsNow http://t.co/cRAk46ALeD
9 hours ago
The U.S. Court of Appeals restored NCUA lawsuit v. Barclays Capital that charged misrepresenting quality of $550M IN RMBS. See News Now Wed.
23 hours ago