MADISON, Wis. (3/2/09)--A new white paper examines innovative loan products along with the sales and service approaches of the winners of the ninth annual Excellence in Lending Awards, presented by the CUNA Lending Council and CUNA Mutual Group. “Ahead of the Curve: 2008 Excellence in Lending Award Winners Ready to Help Members Through Tough Times” details the lending programs of US Community CU in Nashville, Tenn.; SAFE FCU in Sumter, S.C.; First Alliance CU in Rochester, Minn.; UW CU in Madison, Wis.; and ASI FCU in Harahan, La. The lending practices of these five credit unions have produced significant gains through the economic downturn and housing market crisis. The paper shares their stories along with their strategies for posting a strong performance while widening market share. For more information, use the link and select the "Lending" tab.