NEW YORK (4/2/14)--Newtek Business Services Inc., The Small Business Authority, has surpassed 500,000 client referrals through its proprietary web-based technology, NewTracker, since it became fully operational in 2006.
Newtek Business Services is a CUNA Strategic Services alliance provider.
"We believe this technology gives us a competitive advantage over our industry peers as it eliminates total dependency on human capital, which is utilized by other companies to acquire small- and medium-sized business clients," said Barry Sloane, Newtek's president/chairman/CEO. "We are able to significantly leverage human capital using the NewTracker system."
Alliance and referral partners use NewTracker technology to refer their independent business clientele to Newtek to offer them the products and services they cannot or do not care to provide. NewTracker allows referral and alliance partners to track the progress of their own business referrals through the entire sales and marketing process.
Newtek likens the transparency and tracking capability of this platform to putting a barcode on the business service process, similar to what delivery-, transportation- and logistics-services companies do for packages.