Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
OPSS Council offers branch strategies white paper
MADISON, Wis. (9/23/09)--Branch building will continue soon, but it will be tempered by economic realities and lack the aggressive posture of the past, according to “Branch Strategies,” a new white paper just released by the CUNA Operations, Sales & Service (OpSS) Council. The paper discusses different branch strategies that credit unions should consider when expanding. It includes case studies from credit unions such as Coastal FCU, Raleigh, N.C., which uses a remote teller system, and REALTORS FCU, an online-only credit union. The paper also notes credit union grocery store branches and their advantages: guaranteed foot traffic, lower costs and extended hours. However, grocery store branches don’t have drive-up windows, and credit unions will not have much control over their lease or building. Grocery store branches also may not generate high loan volumes, the paper said. Employees at grocery store and traditional branches are evolving. Aside from being cross-trained in opening accounts, taking loan applications and other orders, employees must be relationship builders, the paper added. “In a fast-moving and sometimes unforgiving culture, the credit union setting can be a comfortable oasis where the member can expect an environment of warmth and trust,” the paper said. “Credit union employees need to go the extra mile to develop this setting. For some members who live alone, this may be their only human contact or conversation for the day.” For more information, use the links.
Other Resources

RSS





print
News Now LiveWire
Watching #SuperBowlXLIX this Sunday? Look for regional #creditunion #commercials @CltMetroCU @BECU @golden1cu #Seahawks #Patriots
10 hours ago
Philadelphia's American Bakery Workers FCU liquidated by @TheNCUA; @trumarkonline assumes shares
11 hours ago
More branch shutterings by @Citi: 4th-largest bank to close 10% of #Chicago area branches HT @CrainsChicago http://t.co/2vAvgucLY5
12 hours ago
56% struggle with subprime credit scores says @cfed survey HT @washingtonpost http://t.co/RHmMvuhNtw
12 hours ago
How to use social media for crisis communications Feb. 10 webinar from @SBAgov, @AgilityRecovery http://t.co/d16t8RHr7n
13 hours ago