Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
One click helps e-statement programs grow
HERNDON, Va. (6/17/09)--A new "One Click" e-statement enrollment program offered through DigitalMailer and available to clients and non-clients has three credit unions seeing results. Belvoir FCU, Fort Belvoir, Va., has offered e-statements for seven years, averaging about 125 new e-statements loaded per month. After initiating "One Click," the credit union loaded 472 new e-statements--4.5 times greater than normal. Subsequent months running the promotion showed significant growth in adoption, with a 5% growth rate. Hudson River Community CU, Glens Falls, N.Y., experienced a 20% growth in e-statement enrollments after its "One Click" promotion. In the first eight days, 339 members enrolled in e-statements, up significantly from its monthly average enrollment of 84 members. Palmetto Citizens FCU, Columbia, S.C., sent its "One Click" e-mail out to more than 6,000 members. The e-mails were delivered in less than two minutes and recorded a 33% open rate. After six days, roughly 697 members had clicked the "I Agree" button to enroll in e-statements. DigitalMail estimates that credit unions spend about $1 per paper statement they mail. Its "One Click" campaign provides the credit union with e-mail templates that can be customized. It sends the e-mails over its certified distribution system, which tracks and confirms delivery rates. The company said that e-statements are also more secure than delivering paper statements to unattended mailboxes.


RSS





print
News Now LiveWire
Which Children's Miracle Network Hospital is the winner of @CUDirect's 20 for 20 grand prize? Find out Tuesday.
23 minutes ago
Gas prices have fallen for a record 88 days in a row says @AAAnews via @washingtonpost http://t.co/c52VTdqHEB
2 hours ago
.@TheNCUA releases regulatory modernization initiative results (PDF link) http://t.co/pgLZe4aget
3 hours ago
#FinCEN seeks nominations of FIs, trade groups for membership on Bank Secrecy Act advisory group http://t.co/l5w58c277W
4 hours ago
MI pediatric dentist pledges $20K match to Hurley Children's Hospital if it wins @CUDirect's 20 for 20 http://t.co/Eq2nIPm6jo
4 hours ago