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PICU generates buzz at conference with new Platinum Card
COMMERCE, Calif. (11/28/07)--Printing Industries CU introduced a new Platinum MasterCard to its members during the Printing Industries of the West Conference in Hawaii. “Our new card was the talk of the conference,” said Rick Dockery, PICU president/CEO. “Since they’re all printers, they were impressed by how we used some tricks of the trade to create such a dynamic first impression.” PICU’s new MasterCard has the tagline: “Where CMYK makes green.” CMYK refers to the four colors in the printing process. The credit union handed out gift bags to each conference attendee with a reproduction of the new card imprinted with the cardholder’s name on the conference nametag, along with PICU coffee mugs, pens and note pads. The conference was a great place to introduce the card, Dockery said. “We literally put it in the hands of California’s leading printers. When we roll out our campaign to our entire membership, we hope the owners will say, ‘Oh, I saw that at the conference.’” The MasterCard is the first platinum benefit the credit union has introduced to its members. “This is something our members have wanted, and it gives them greater value than a similar bank product,” Dockery said. “And having a design that reflects what they do each day gives them pride when they use the card.” PICU, located near downtown Los Angeles, has $27.7 million in assets and serves employees of the graphic arts industry.


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