Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
PICU generates buzz at conference with new Platinum Card
COMMERCE, Calif. (11/28/07)--Printing Industries CU introduced a new Platinum MasterCard to its members during the Printing Industries of the West Conference in Hawaii. “Our new card was the talk of the conference,” said Rick Dockery, PICU president/CEO. “Since they’re all printers, they were impressed by how we used some tricks of the trade to create such a dynamic first impression.” PICU’s new MasterCard has the tagline: “Where CMYK makes green.” CMYK refers to the four colors in the printing process. The credit union handed out gift bags to each conference attendee with a reproduction of the new card imprinted with the cardholder’s name on the conference nametag, along with PICU coffee mugs, pens and note pads. The conference was a great place to introduce the card, Dockery said. “We literally put it in the hands of California’s leading printers. When we roll out our campaign to our entire membership, we hope the owners will say, ‘Oh, I saw that at the conference.’” The MasterCard is the first platinum benefit the credit union has introduced to its members. “This is something our members have wanted, and it gives them greater value than a similar bank product,” Dockery said. “And having a design that reflects what they do each day gives them pride when they use the card.” PICU, located near downtown Los Angeles, has $27.7 million in assets and serves employees of the graphic arts industry.


RSS





print
News Now LiveWire
About 1 in 5 #CUs offer credit-building loans,@SchenkMike @CUNA vice president of economics and statistics, told @CreditCardsCom
4 hours ago
RT @CUNA: DDoS attacks shorter, intense, more expensive: @VERISIGN HT @newsnowlivewire http://t.co/QiQKIEjK5v
4 hours ago
RT @CUNA: .@CUNACouncils launches new website. Offering site tours to current members. Check it out! http://t.co/YFJA1tKIxn
4 hours ago
.@Discover to support #ApplePay by fall http://t.co/3wDjkOVU7P HT @Forbes
6 hours ago
.@HUDgov requires investors to delay foreclosure for a year and offers a non-profit only pool sale http://t.co/WYzQrTL3QA
9 hours ago