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PSCU Financial sweepstakes hikes online bill payment
ST. PETERSBURG, Fla. (10/6/11)--Financial institutions that participated in PSCU Financial Services’ “Win $10 Grand and You Can …” Bill Pay Summer Sweepstakes achieved an overall 15% increase in new subscriber enrollments and a 14% gain in activation. Subscribers making more than three monthly payments also increased 5%. The sweepstakes offered a $10,000 grand prize; a $2,000 travel certificate for first place; and two Apple iPads 2 for second place. Each of the 135 participating credit unions also was guaranteed one $100 winner. The two-month promotion ran from June 1 to July 31. Each subscriber who made at least three online bill payments in June and July was entered into the contest, and received subsequent entries for additional payments made each month. The $10,000 grand-prize winner was from Achieva CU of Largo, Fla. The first-prize winner was from Lockheed FCU of Burbank, Calif.; and second-prize winners came from Citadel FCU, Thorndale, Pa., and Belvoir FCU, Woodbridge, Va. Winners were drawn randomly. PayLynx, PSCU Financial Services’ bill payment product, has more than 1.23 million subscribers and is deployed at 263 institutions, including more than 250 credit unions. Its subscribers make more than 4.4 million payments online each month. PSCU Financial Services is a credit union service organization based in St. Petersburg, Fla.


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