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LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
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MICHELLE WILLITSManaging Editor
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TOM SAKASHSTAFF NEWSWRITER

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Products
Products and Services briefs (07/26/2010)
* LENEXA, Kan. (7/27/10)--Beyond Marketing, a credit union service organization that specializes in marketing, has established BSerious ROI Consulting, an analysis that measures the return on investment of marketing campaigns. BSerious evaluates completed marketing campaigns to measure the cost and success of the campaign. The data can help boards of directors evaluated the effectiveness of marketing promotions, Beyond Marketing said ... * NEW YORK (7/27/10)--The National Federation of Community Development Credit Unions has extended the registration deadline for its CDCU Institute to Thursday. The institute, slated for Aug. 8-13 in Madison, Wis., provides participants with training that focuses on credit union management and community economic development. The institute has trained more than 200 staff and board members. About 117 students have graduated from its three-year training program. Students that complete all three years of training graduate with a certificate in Community Development Credit Union Management ...


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