Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
Project New Age website provides Gen Y insight
ST. PETERSBURG, Fla. (4/3/08)--Credit unions can gain insight into Generation Y’s financial preferences by visiting a new website created by PSCU Financial Services. The site, www.projectnewage.com, provides information about what Gen Y wants from a financial institution. For instance, Gen Y values interest rates over other factors when evaluating credit cards and is twice as likely as the average consumer to apply for a card or open an account online, PSCU Financial said. Information about Gen Y’s brand and media preferences, and use of blogs, social networks, and viral communications also is on the site. Project New Age features products and services that appeal to the age group, including online bill pay, gift and reloadable prepaid cards, online account enrollment and digital plastics with customizable graphics. “Attracting Gen Y members is critical to the long-term successes of credit unions,” said John Pembroke, PSCU Financial chief marketing officer. “Credit unions need to reach out to this generation while they are in their early teens, from 12-15 years of age, because studies show they already have established long-term financial relationships by their early 20s.” PSCU Financial Services, a credit union service organization, provides services to more than 1,100 financial institutions nationwide.
Other Resources

RSS print
News Now LiveWire
Expanded ATM services at branches attractive to members: @CFIGroup. See #NewsNow Friday
9 hours ago
#FinCEN imposes civil money penalty against NJ's BPI money services co. for #BSA violations http://t.co/WnDzOcxdOZ
12 hours ago
.@ABCULCUs give hat tip to America's #100MM #creditunion milestone http://t.co/q8yo6Lx3LM
12 hours ago
The @CFPB has announced new Credit Union Advisory Council members, as well as other senior leaders, advisory board and council members.
13 hours ago
GDP expanded 4.2% on an annualized basis in 2Q according to Bureau of Economic Analysis
14 hours ago