MADISON, Wis. (7/9/08)--Exceptional service is the key to profitability, according to a new best practices report from the Credit Union National Association (CUNA). Credit Union Magazine "Best Practices: Secrets of High-ROA Credit Unions” describes the strategies of eight credit unions for keeping their return on assets (ROA) above the national credit union average. The credit unions--ranging in assets from $1 million to $1.5 billion--average a 1.5% ROA and say their profitability is a byproduct of exceptional service. Each of the featured credit unions has taken a different approach to achieve profitability, but all display certain characteristics--like focusing on member needs. They recognize that credit unions can give back more to members through higher deposit rates, lower loan rates, lower and less frequent fees, and dividends. The credit unions watch their spending, but avoid cost-cutting measures that negatively affect member service or satisfaction, the report said. For more information, use the links.