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LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
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MICHELLE WILLITSManaging Editor
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ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

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SEDONAs CRM solution leverages CU marketing
KING OF PRUSSIA, Pa. (10/3/08)--SEDONA Corp. announced that its customer relationship management (CRM) solution, Intarsia, is helping credit unions remain competitive and expand their membership base despite a shaky economy. Intarsia can provide balance swing reports to relationship officers daily. Officers are kept informed of large changes in account balances--increases and decreases--to better service accounts. “Challenging times call for financial institutions to be ahead of the curve in [member] relationships so as to attract, foster and retain profitable [members],” said SEDONA President/CEO Scott Edelman. SEDONA Corp. provides member relationship management solutions and services to financial institutions.


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