MADISON, Wis. (2/15/12)--Credit unions that participate in the free 2012 National Youth Saving Challenge also will receive a new package of free loan-campaign promotional materials aimed at making National Credit Union Youth Week a family affair.
The Credit Union National Association's (CUNA) loan campaign ties in with the Saving Challenge--which runs the month of April--and gives credit unions an opportunity to build member loyalty by providing adults a tangible reward for launching youth down the path of successful money management.
"Credit unions may be surprised to learn there are more than 20 million nonmember youth living in the homes of current members," said CUNA Youth Week Coordinator Joanne Sepich. CUNA's combined package connects new loan generation to the popular Youth Week, April 22-28.
The National Youth Saving Challenge is held in conjunction with National Credit Union Youth Week.
Last year nearly 146,000 young members deposited $28.5 million into their saving accounts during the week--with 9,058 new accounts opened.
Participation in the free Saving Challenge is an opportunity for credit unions to build strong relationships with young members--and their families--in their communities by reinforcing the benefits of credit union membership.
Credit unions use their creativity to come up with fun ideas to engage--and educate--children during the National Youth Saving Challenge.
For ideas on how to celebrate National Credit Union Youth Week, use the link.