ST. PAUL, Minn. (3/1/11)--Even in a tough economy, credit unions can gain more of their members' profitable business--if staff know how to do it. To help credit unions boost their bottom line while developing staff's ability and likelihood to ask for additional member business, Strategic Solutions is offering a Trainer Certification Boot Camp for its Member Advocacy Pathways (MAP) program. MAP provides an internally driven process to transfer order-taking front-line employees into business-generating advocates. Employees learn:
* About life events that trigger the greatest needs for financial services; * How to initiate conversations with members that uncover those hidden needs; * How to offer solutions that are mutually beneficial to the credit union and the member; and * How to engage members in taking action on those offers.
The MAP boot camps are held each spring and fall in St. Paul, Minn. The next boot camp will be May 10-13. Registration is open through April 26. The program is designed for credit unions' internal trainers, marketing managers, branch/operations managers and employees responsible for staff development. More than 150,000 members from credit unions across the U.S. have seen financial assistance provided to them from MAP-trained employees.