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Synergent campaign prompts shared-branching awareness
WESTBROOK, Maine (5/6/10)--More Maine consumers learned the convenience of Shared Branching through a Share It! campaign launched by Synergent,a provider of technology, business and service solutions to credit unions. Synergent and Weber Marketing, a strategic branding and marketing consulting agency for financial institutions, created the campaign to increase awareness and use of shared branching. It included statement inserts; radio, TV and lobby promotion, and an online contest and presence. To kick off the campaign, credit unions created a "Top 10 List" on reasons to use Shared Branching. Entries included everything from heartwarming stories to poems, to comedy on videos. The winning entry was by Community CU, a $44.7 million asset credit union in Lewiston, Maine. It created a film with an old-fashioned, black and white movie look, whose characters acted out 10 ways Shared Branching benefits members. It won $500 to share with a charity of its choice. The campaign then spread to credit union members, who shared their favorite sharing moment through video, pictures or words. The competition was promoted through online and social media, and in-branch ads. It received 90 entries. The winner was a member of Maine State CU, a $285 million asset credit union in Augusta, who told of using Shared Branching to help someone in need. In her entry, she wrote, "Without Shared Branching, I wouldn't have been able to help another person. Shared Branching helped a person, help a person, to help a person. What a wonderful thing." She won $500 to share with a friend or charity. Three entrants received second place prices of a GPS System. Synergent said the campaign succeeded in increasing awareness and saw an increase in transactions through Shared Branching during the two months the campaign ran.


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