DES MOINES, Iowa (5/23/13)--The Members Group (TMG) this week announced the addition of a card-portfolio data-analytics tool to its product suite.
Branded "Catalyst," the consumer intelligence solution is designed to help credit unions better monitor, learn from and adjust to the changing behaviors of their members.
"Data analytics is about working smarter, rather than harder," said TMG Director of Client Relations Dan Lozier. "With solutions like Catalyst, community financial institutions can get to the heart of their customers' needs and wants more quickly. Catalyst allows financial institutions to readily identify the strengths and weaknesses of their card portfolios so they know where to spend their time and which cardholders to target for increasing activation, usage and balances."
Developed in conjunction with TMG's strategic partner, IQR Consulting, Catalyst leverages a financial institution's own credit card-portfolio analytics to develop a better understanding of cardholders on an individual level. With "snapshot" and "trending" reports, financial institution executives don't have to dig through the data to understand how portfolios are performing. Rather, the reports allow management to quickly assess the health of the portfolio and take corrective action where needed, TMG said.
Catalyst connects card teams with TMG and IQR experts who review the reports and understand the portfolio. The conversations help credit unions make smart decisions about the member segments they target, TMG said.