DES MOINES, Iowa (3/19/12)--The Members Group (TMG) has launched a new data analytics tool that will allow its clients to analyze credit and debit-card data visually.
ClearTrend is a proprietary tool available to TMG's card-issuer clients.
ClearTrend data analytics combs through cardholder- and portfolio-level data to reveal patterns and trends in a credit card portfolio. It then presents those trends in graphs and tables within seconds.
Card managers and others can view measures, such as account balance, delinquency growth and cardholder spending. The data analytics tool also can chart the types of transactions made by cardholders and identify trends such as most frequented merchants.
"To achieve higher product penetration and deeper customer relationships, financial institutions need to become intimately familiar with their existing customers," said Shazia Manus, TMG CEO. "Laser-targeted data allow card managers to drill down to that cardholder level to better understand how their portfolios are--or could--perform under specific circumstances. This is precisely what ClearTrend does, and it does so with a quickness to efficiently test new products and ideas before pulling the trigger."
ClearTrend data are available in one of four core areas:
- Account level views give users information on areas such as portfolio account and balance growth, daily portfolio snapshots, risk indicators and delinquency trending.
- Financial level views help users gain knowledge on areas such as charge-offs, interchange, late and over-limit and other income, net interest and non-interest income.
- Reward redemptions views help users comprehend reward-redemption trends, which are broken out by card type and reward type.
- Transactional views include insight on where transactions are occurring geographically, as well as top merchant lists, trending by Standard Industrial Classification codes and categories, and trending on cardholder monthly spending, averages for transaction amount and counts, and active accounts versus overall account portfolio.