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TMG paper discusses reloadable prepaid cards for biz
DES MOINES, Iowa (4/6/11)--TMG has released a white paper on how community financial institutions, including credit unions, can use reloadable prepaid cards to reach a wider network of consumers through their business clients. “One business owner represents an entire community of potential cardholders,” writes Konrad Christensen in the new white paper, “Getting Down to Business: How Financial Institutions Can Attract and Retain Business Clients with Reloadable Cards.” “Most small to mid-sized companies are linked to hundreds of customers, employees, partner firms and suppliers--each representing a group of prospective reloadable card users.” Credit unions can “touch” consumers through existing or new business members--who have existing relationships with those consumers--rather than expending resources on a hit-and-miss process of marketing to consumers without prior relationships, Christensen said. Reloadable prepaid cards as an alternative to payroll checks is one of the uses Christensen explores in the white paper. Beyond the benefits of providing a progressive, convenient service to business members, using the reloadable cards as payroll give the issuing financial institution access to consumers it may not otherwise reached, he said. A credit union service organization, TMG’s core products include credit, debit, ATM and prepaid solutions, and online reporting, item processing, ACH, ALM and printing services.
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