DES MOINES, Iowa (1/11/12)--The Members Group (TMG) grew sales of its ATIRAgift cards 25% during the 2011 holiday season, compared to the same period last year.
TMG added 32 prepaid clients in 2011, of which 29 market the company's open-loop Visa gift cards.
Konrad Christensen, who leads the retail payments team for TMG, said many of those clients have have put forth high-quality, targeted marketing campaigns to successfully reach likely gift-card buyers in their individual markets.
"Over time, consumers have come to recognize the open-loop gift card as not only an option, but the better option, when compared to closed-loop cards," said Christensen, TMG's retail payments product manager.
The average dollar amount loaded to ATIRAgift cards remained unchanged at roughly $82.50 during the 2010 and 2011 holiday seasons.