Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
TMG reports 25 growth in holiday gift card sales
DES MOINES, Iowa (1/11/12)--The Members Group (TMG) grew sales of its ATIRAgift cards 25% during the 2011 holiday season, compared to the same period last year.

TMG added 32 prepaid clients in 2011, of which 29 market the company's open-loop Visa gift cards.

Konrad Christensen, who leads the retail payments team for TMG, said many of those clients have have put forth high-quality, targeted marketing campaigns to successfully reach likely gift-card buyers in their individual markets.

"Over time, consumers have come to recognize the open-loop gift card as not only an option, but the better option, when compared to closed-loop cards," said Christensen, TMG's retail payments product manager.

The average dollar amount loaded to ATIRAgift cards remained unchanged at roughly $82.50 during the 2010 and 2011 holiday seasons.


RSS





print
News Now LiveWire
Final field-of-membership rule tops April 30 NCUA agenda http://t.co/gFIhRhUCts
2 hours ago
.@CUNA's @Nussle speaks to @VonnieQuinn about #StoptheDataBreaches and reg. relief. http://t.co/TMTubG9Afk
4 hours ago
RT @NCUFoundation: .The Foundation's @hylandhighway with @NatlJumpStart President/CEO Laura Levine at #FLHillDay2015 today: http://t.co/ep5…
7 hours ago
Seriously underwater homes rise, new-home sales tumble News Now: http://t.co/2LzWTkqnES
7 hours ago
#NewsNow Cornerstone Foundation awards $71K in grants http://t.co/Y6D8K9rwWv
9 hours ago