Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
TMG white paper discusses card rewards programs
DES MOINES, Iowa (4/1/09)--The Members Group (TMG) has issued a white paper, “Rewarding Your Members--Reinvent Your Credit Union’s Rewards Program,” about credit and debit rewards programs. Credit and debit market competition has shifted member expectations, making sophisticated rewards programs essential, according to the paper’s co-author Matt Flynn, TMG director of client relations. “While it’s possible that interchange income may soon lessen due to regulation, it’s important to realize the revenue stream still exists today,” Flynn said. In the paper, Flynn and co-author Sara Petty, TMG vice president of strategic initiatives, suggest credit unions evaluate their current rewards programs for ways to enhance them. They also suggest improving ease of use, adding a debit rewards program, partnering with local businesses and restructuring rewards to better fit a credit union’s membership. TMG is a financial services organization owned by the Iowa Credit Union League.


RSS





print
News Now LiveWire
Cornerstone CU Union Foundation says it's prepared to assist #CUs & their employees affected by severe storms in Arkansas and Oklahoma.
5 hours ago
In 2014,use of remote deposit capture experienced 13% increase to 51%. But checking a balance continued to B the most common mobile activity
5 hours ago
'Fixing Your Finances' part of @PCUA's #iBelong campaign http://t.co/7j6HO1njog @fox43 @Bellco_CU @Members1stFCU
9 hours ago
Home prices outpacing income growth in 3/4 of U.S. markets @RealtyTrac http://t.co/BQR1w4k822
11 hours ago
Refinance #MarchMadness: Refis drive up mid-March mortgage apps: MBA http://t.co/rTUnlJB516
15 hours ago