WASHINGTON (2/27/13)--TRUST, a mutual fund created by and for credit unions, will launch its new brand identity at the Credit Union National Association's 2013 Governmental Affairs Conference in Washington, D.C.
"We've gone through this rebranding effort to more accurately represent the TRUST brand and its three portfolios to the credit union industry," said Jon Jeffreys, TRUST vice president. "This process started with thorough market research to help us identify what credit unions value most about TRUST and how to best visually represent these pioneering credit union mutual funds."
TRUST identified five key differentiators it offers to the industry, based on market research with credit union executives regarding their investment needs:
Partnership and collaboration with its investors;
Knowledge and resource management to help portfolio managers make educated investment decisions;
Access to financial information to save its investors time when doing research;
Loyal partners that stand by TRUST and its investors; and
Strategic resource to prepare its investors for credit union trends and forecasts.
"Our branding campaign is a conscientious effort to raise the visibility of TRUST and its capabilities at a time when the industry liquidity is at an all-time high and competitive options that fit balance sheet needs are desired," said Jay Johnson, TRUST treasurer.