Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
White paper addresses developing a card portfolio
FARMERS BRANCH, Texas (2/28/08)--TNB Card Services’ new free white paper aims to help credit unions improve their credit card portfolio programs. “Turning a Card Program into a High Performing Asset” explains how credit unions can maximize existing accounts by controlling risk, increasing income, managing attrition and growing the account base through loyalty programs, pricing and products. It also discusses marketing and promotion (LoneStar Leaguer Feb. 27). High-performing card programs average 18% penetration of the member base and 10% product yield, said Dusty Bowers, TNB senior vice president and client relationship manager. The paper also provides information about how credit unions can generate revenue by leveraging cardholders’ available credit.
Other Resources

RSS print
News Now LiveWire
#FreeGasFriday courtesy of @tvfcu, TN #creditunions http://t.co/wDRFYJVlpz
12 hours ago
If you were unable to watch or attend @cuna 's @thehill Hill forum on Wed., you can now watch the archived version: http://t.co/FhUnp7HbU8
13 hours ago
Time is running out. If you haven't taken the #NewsNow readership survey, please click here now: http://t.co/4Gp6C2Wa4o
13 hours ago
African financial inclusion possible with mobile money: @IMFNews study http://t.co/0V5DTQToxY
14 hours ago
Louise Herring's birthday is Saturday. 105 years later, her legacy lives on through her kids http://t.co/oMqGADmo0d http://t.co/T3NmS9NqEY
15 hours ago