PHOENIX (1/27/12)--A free white paper from an electronic funds transfer provider describes the benefits of ATM branding as an alternative to traditional advertising.
the white paper explains how financial institutions can use ATM branding to increase awareness, attract new members and customers, promote products and services, and increase ATM fee income. Written by Josh Ettesvold, Express Teller Service Inc. president/CEO, the paper also details how ATM signage with compliance information built in can protect financial institutions from costly ATM fee disclosure lawsuits.
"We're seeing more and more financial institutions turn to ATM branding as an alternative to traditional advertising," said Ettesvold. "Billboards, for example, cost thousands of dollars for a single month's run and are seen by travelers for a second or two. ATM branding--a custom-designed ATM wrap, topper signage and onscreen marketing messages--on the other hand, are significantly less expensive, are placed on an ATM in the community served by the financial institution and are designed to last five years."
At less than $400 a terminal, the one-time fee for an ATM wrap equates to less than half a cent per user for an ATM with an average of 1,000 transactions a month, Ettesvold said.