MADISON, Wis. (11/7/13)--The World Council of Credit Unions is offering a free, Dec. 5 webinar on how credit unions can reach Gen Y--those elusive 20- and 30-somethings--and communicate the credit union difference through social media.
"Credit unions offer an inherent benefit based on member ownership and cooperative values, but few institutions understand how to communicate the credit union difference in a meaningful and effective way to Gen Y consumers," the World Council notes in its promotional materials.
The one-hour seminar, scheduled for 2-3 p.m. (CST), is based on a top-rated session attended by more than 400 credit union executives during this year's World Credit Union Conference. The webinar is offered as part of the World Council's "Build the Brand" program, created to develop strategies for credit unions to reach a younger audience through social media.
The scheduled presenters are:
- Shel Holtz, Holtz Communication + Technology, California, an accredited business communicator and regular speaker on topics surrounding the application of online technology to strategic organizational communication;
- Russell Allert, Queenslanders CU, Australia, who specializes in social media marketing, online marketing campaigns and social networking; and,
- Tara Bross, Linn Area CU, Iowa, an award-winning marketing and graphic design expert.
The program will focus on the following three areas: The Gen Y profile and how credit union values match those of this important market segment; social media strategies to effectively reach Gen Y, and; real-life success stories from the United States and Australia. The webinar is sponsored by Vancity CU, Vancouver, Canada.
Use the resource link for registration information. The second resource link goes to a time-zone converter provided by the World Council. A recording of the webinar will be available 24 to 48 hours after its completion.