GRAND RAPIDS, Mich. (3/15/13)--Xtend Inc., the Grand Rapids, Mich.-based credit union service organization (CUSO), and CUSO Financial Services LLP, a San Diego, Calif.-based investment CUSO, have formed a strategic marketing agreement to bring investment services to members of Xtend's customer-owners.
Xtend President Scott Collins called the new partnership "a huge opportunity for our customer-owners" during a recent Web conference introducing CUSO Financial Services to a group of more than 60 credit unions.
"Many mid-market credit unions have been unable to call member investment services a core competency, compared with their larger industry peers," Collins added. "For many it was simply a lack of investable assets or resource limitations. Others had dabbled with in-house or partnered programs that had moderate or little success. But we remained convinced that offering this service to members would be a must-have for credit unions to stay relevant in tomorrow's marketplace."
Xtend's data processing CUSO partner, CU*Answers Inc., is helping drive the new initiative through integration with its CU*BASE core application suite, Collins said. "We believe this brings a combination of core software, member awareness machinery and professional investment brokers to the mid-market in a way that it has not been done before," Collins added. "It will be fun to watch these programs gain traction with members."