Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
Xtend Partners With CUSO Financial Services
GRAND RAPIDS, Mich. (3/15/13)--Xtend Inc., the Grand Rapids, Mich.-based credit union service organization (CUSO), and CUSO Financial Services LLP, a San Diego, Calif.-based investment CUSO, have formed a strategic marketing agreement to bring investment services to members of Xtend's customer-owners. 

Xtend President Scott Collins called the new partnership "a huge opportunity for our customer-owners" during a recent Web conference introducing CUSO Financial Services to a group of more than 60 credit unions. 

"Many mid-market credit unions have been unable to call member investment services a core competency, compared with their larger industry peers," Collins added. "For many it was simply a lack of investable assets or resource limitations. Others had dabbled with in-house or partnered programs that had moderate or little success. But we remained convinced that offering this service to members would be a must-have for credit unions to stay relevant in tomorrow's marketplace." 

Xtend's data processing CUSO partner, CU*Answers Inc., is helping drive the new initiative through integration with its CU*BASE core application suite, Collins said. "We believe this brings a combination of core software, member awareness machinery and professional investment brokers to the mid-market in a way that it has not been done before," Collins added. "It will be fun to watch these programs gain traction with members."


RSS print
News Now LiveWire
#creditunion affinity card programs make the grade for schools See #NewsNow http://t.co/TThZIvMRTO
2 hours ago
Home-price appreciation softens further in July #NewsNow #Market http://t.co/0MXVy9sby0
3 hours ago
.@ChartwayFCU charitable arm, the We Promise Foundation, has reached the $1M fundraising milestone in a single year for the first time
5 hours ago
.@mncreditunions' Mark Cummins shares CU difference with @KIMTNews3 http://t.co/gkarhZxDRF
6 hours ago
.@LeagueofSECUs' brand campaign reaches 80M consumers #NewsNow #System http://t.co/yKmdYyXN2v
6 hours ago