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Xtend streamlines loan services
GRAND RAPIDS, Mich. (3/2/12)--Xtend Inc., a Grand Rapids, Mich.-based credit union service organization, has introduced a new front-office lending service to support its Xtension Call Center.

The new service, which has been deployed at Pontiac, Mich.-based Affinity Group CU, streamlines the process of moving loan leads into the credit union's loan origination pipeline when initiated by call center agents. 

The new service helps "pave the way for a new, low-cost delivery channel for our credit union owners and partners,  said Scott Collins, Xtend president. "As our call center grows, our mission is to look for additional ways to help our credit unions survive and thrive. Helping them get more loans into their pipeline is imperative, and doing so at an affordable price point is consistent with our disruptive pricing strategy.

"This latest solution does both of those things--it allows our agents to push leads into the lending queue quickly and effectively, which means we only need to charge a nominal fee," he added.


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