AUSTIN, Texas (2/6/12)--cbanc Network, an online repository of financial institution-authored content has introduced a tool that provides service providers with access to real-time trends within the industry around popular search terms, content purchases, product ratings and other member activity metrics.
With Backstage Pass, data can be filtered by asset size, financial institution type, region, and job title. Service providers also can contribute their own content, make topic analysis, and answer member questions to distinguish their brand.
Backstage Pass is comprised of two components: Connect and Analyze. Connect gives service providers the tools to interact with cbanc's financial institution membership when they are looking for help. By sharing industry knowledge, service providers can help credit unions and banks solve issues that, in turn, create a positive association with their brands.
Analyze organizes traded data so service providers can see which topics and issues are important to financial institution professionals. It also displays real-time graphs and charts that can be filtered demographically by asset size, region, and job function. This intelligence helps with webinar education, product resource decisions, developing consulting direction, and understanding market perceptions of each organization.
Additional Backstage Pass features include surveys and webcasts. Surveys allow service providers to pose questions to the cbanc membership on topics of specific interest to them. Service providers also can sponsor a webcast topic of their choice, and cbanc will advertise and host the presentation to the decision makers within its network.