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iPay launches service to convert small-biz members
MONETT, Mo. (1/21/11)--iPay Technologies has launched a service that assists in converting small business customers from consumer online bill payment systems to a bill payment system better suited for small businesses. By automatically tracking transaction volumes and types, iPay’s Biz 2.0 Crossover allows financial institutions to identify which customers use a consumer bill pay platform for their business payments. Biz 2.0 Crossover then uses that account insight to deliver professional communications to help them recognize the benefits of converting to iPay’s small business bill pay solution, Biz 2.0. The messages can be presented as banner ads on a financial institution’s consumer bill pay homepage during a user’s online session, on Web pages or via e-mail. Each communication includes an enrollment prompt to enroll online for Biz 2.0. “Today, small businesses need to optimize operating efficiencies and cash flow, simplify funds management and effectively control delegated tasks,” said Bill Ready, president of iPay Technologies, a division of Jack Henry & Associates Inc. “However, most of them are not achieving these basic goals if they are using a consumer online bill payment product. The tendency to use a consumer bill pay solution typically stems from familiarity with the platform and its functionality, and many small businesses simply are not aware that dedicated online bill pay solutions are available to them.” For example, Ready said Biz 2.0 processes billing and payroll without consolidating orders or using spreadsheets. It also supports direct deposits, payday schedules and advance reminders.


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