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mFoundry launches mobile banking adoption guarantee
LAS VEGAS. (10/25/10)---mFoundry, a provider of live, nationwide secure mobile financial solutions, has launched an “Adoption Services” program to complement its “90 Day to Live” club. mFoundry said its adoption services package harnesses multiple media on a cost-effective basis for maximum impact, including:
* E-mail, website, and text messaging campaigns with device-optimized actionable responses via short message service (SMS) push; * Use of social media, including the financial institution's Facebook, Twitter and other social media presence; * Contextual mobile advertising; * On device “instant on” with no need for website enrollment, particularly targeting the offline user; and * Offline user enrollment through call center response and in-branch contact.
mFoundry technology is used by more than 200 banks, credit unions and credit union service organizations, including CO-OP Financial Services and PSCU Financial Services. New mFoundry customers can opt for a package of adoption services that guarantees a minimum adoption rate of 10% of the marketed base within one year of launch, the company said.


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