WASHINGTON (10/8/08)--The Credit Union National Association (CUNA) has developed and released to credit unions and state leagues a series of print ads for credit unions to use – in a variety of ways--to explain to the public and their members that they have federal insurance, now to at least $250,000. The three ads--released for use by credit unions and leagues at no charge as a member service--focus on safety and soundness of credit unions, as well as their federally insured status.
The ads are designed to help credit unions answer questions from credit union members and the public in their communities, particularly in the wake of the enactment last week of the “Emergency Economic Stabilization Act”--which raised federal share insurance coverage to $250,000. Each ad targets credit union members as a primary audience and opinion leaders as a secondary audience. According to CUNA President/CEO Dan Mica, the creative objectives of the ads are to reassure members and the public that their money is safe in a credit union and to remind all of credit unions’ financial mission and track record. “The single most important message in all three,” Mica said, “is: ‘You should feel secure that your money is safe in a not-for-profit credit union; virtually all are also federally insured.’ We hope that credit unions find this message to be useful and easy to incorporate into their own communication plans.” According to Mica, credit unions are already using the ads for a variety of purposes: As print ads in local publications, but also as website art, teller display signs and as posters in lobbies and windows. Use the link below to download or preview any or all of the ads.