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CUInsight: Every Voice Counts On Don't Tax Tuesday
WASHINGTON (9/7/13)--Credit unions, state leagues and the Credit Union National Association are preparing to welcome back the U.S. Congress by re-launching #DontTaxTuesday on Sept. 10, and Paul Gentile, CUNA executive vice president of strategic communications and engagement, emphasized that more and louder credit union voices will be vital to these efforts in a CUInsight.com piece.

The campaign will include a large social media push, in which credit union members and advocates nationwide will Tweet their lawmakers or post on their Facebook page a "Don't Tax My Credit Union" message.
"Every Tweet. Every Facebook post. Every Hill contact. They all matter," Gentile wrote.

Advocates that wish to take part should visit www.DontTaxMyCreditUnion.org starting on Sept. 10, where they will be able to post directly to their lawmaker's Twitter and Facebook accounts.

This is the second time such a one-day all-out online tax advocacy has been launched, and the initial effort, made in Spring of this year, garnered impressive results: More than 2,100 tweets told members of Congress "don't tax my credit union," and these and other messages on Facebook and other platforms exposed early 1.5 million Twitter and Facebook users to the pro-tax status message. "That created quite a buzz in Washington," and CUNA, the leagues and credit unions all heard from legislators and others about the impact that was made, Gentile wrote.

"Bottom line: It worked. Congress heard our message," he said.

The timing for this second big push is critical, Gentile noted. The Senate Finance Committee and House Ways and Means Committee are both developing comprehensive tax reform bills. These bills could be reported out of the committees later this fall, he added. "While we do not know yet what these bills will include (nor is it clear these bills will be enacted in this Congress), it is critical that the credit union tax exemption remains intact in any legislation moving out of congressional tax-writing committees. Doing so will go a long way to preserving the tax exemption in the long run," Gentile said.

For the full CUInsight.com piece, and more on Don't Tax My Credit Union efforts, use the resource links.
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