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LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
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TOM SAKASHSTAFF NEWSWRITER

News Now

Washington
CUNA, Coopera Team Up For Oct. 30 Webinar
WASHINGTON (10/11/13)--Engaging Spanish-speaking members to help protect the credit union tax status will be the central topic of a Wednesday, Oct. 30 webinar hosted by the Credit Union National Association and Coopera, a Hispanic market solutions company with a focus on credit unions nationwide.

The webinar, which is scheduled to begin at 3 p.m. ET, will be presented by Coopera CEO Miriam De Dios and Coopera's Anna Pena.

CUNA and Coopera have partnered to introduce new Spanish resources available as a part of the national "Don't Tax My Credit Union" campaign ("No Le Cobren Impuestos a Mi Credit Union," in Spanish).

The credit union tax advocacy initiative urges lawmakers as part of any final tax reform plan to preserve the federal tax exemption credit unions receive as not-for-profit, member-owned cooperatives. Credit unions and their members are using CUNA and the state credit union leagues' resources, social media sites including Facebook, and micro-video site Vine, to tell their legislators, "Don't Tax My Credit Union!"

This pro-credit union message is also being shared through Twitter feeds, CUNA's Twitter handle @CUNAadvocacy and the hashtag, #DontTaxMyCU.

To date, the campaign has generated more than one million messages to members of Congress.

Webinar attendees will have the opportunity to learn about the key "Don't Tax" Spanish message points for Spanish-speakers, the new tools that are available, and how to use them.

The webinar will address:
  • A video and website, www.NoImpuestosAMiCU.org;
  • Form letters that members can send to Congress;
  • A Spanish option on the toll-free number, 877-642-4223;
  • Instructions for social media engagement; and
  • Graphics, posters, statement stuffers and flyers that are being made available to credit unions.
The webinar is free, but registration is required, and only CUNA-affiliated credit unions may register. Affiliation with CUNA/league is required for attendance. Use the resource link for more on the webinar.
Other Resources

CUNA/Coopera Webinar
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