WASHINGTON (6/9/08)—As of July 7, credit unions must remember to comply with CAN-SPAM Act rules that set certain requirements for email messages that primarily have a commercial purpose, the Credit Union National Association (CUNA) reminds. CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing. The Federal Trade Commission (FTC), responsible for the law’s enforcement, has issued a final rule interpreting a number of provisions in the CAN-SPAM Act, a number of which may have an impact on credit unions. The law requires commercial-purpose emails to:
* Clearly and conspicuously indicate that the message is an advertisement or solicitation. Provide recipients with an opportunity to “opt-out” from receiving additional commercial e-mail messages from the same entity; and * Provide a physical postal address of the sender.
In a final rule analysis, CUNA advises that “transactional or relationship” e-mails, which may include most, if not all e-mails sent by a credit union, are not considered commercial e-mail messages and, therefore, are not subject to the same requirements. Use the resource link below for more CUNA analysis of the final FTC rule.