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CUNA reloads interchange postcard efforts
WASHINGTON (10/27/09)--The Credit Union National Association's (CUNA) interchange postcard campaign continues apace, and CUNA has ordered 100,000 postcards in addition to the 250,000 already distributed to meet the demands of the grassroots communication effort. The postcards, which feature the iconic credit union little guy pictured on a credit card, have been distributed to natural person credit unions by the state credit union leagues. The postcards are then handed out by employees, such as tellers, to credit union members as they do business at their local branches. CUNA announced that it hoped to have credit union members mail all 250,000 individual postcards to the Senate by the end of November, and, as noted, CUNA has already ordered another 100,000 pieces in response to requests for more from league nationwide. As Christina Mihalik, vice president of governmental affairs of the Pennsylvania CU Association said in her re-order communication to CUNA, "They're going like hot cakes!" Mihalik said Monday, "We appreciate the response and support of all Pennsylvania's credit unions that made contacts electronically or by postcards. The voice of credit unions and consumers--that interchange hurts us all--has been heard loud and clear by Pennsylvania's Congressional delegation." The interchange outreach effort has also resulted in over 60,000 emails being sent to Congressional representatives. CUNA has fiercely opposed merchant proposals that would affect interchange fees. Interchange reflects a merchant's fair share of the costs of the convenient card system and supports everything from re-issuing cards compromised by merchant data breaches to providing a call center to contact if a card is lost or stolen. Credit union leagues have also used CUNA’s Hike the Hill program, the 2009 version of which concludes this week with a visit from the Iowa Credit Union League, to communicate with Congressional representatives on interchange and other issues central to credit union success.

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