WASHINGTON (10/31/13)--The Credit Union National Association and Coopera joined forces Wednesday to provide tips on how to engage Spanish-speaking credit union members in CUNA's ongoing credit union tax status advocacy efforts.
CUNA and Coopera have worked to translate some common credit union terms into Spanish language equivalents, as seen in the above slide.
Coopera is a full-service Hispanic market solutions company that partners with credit unions across the country to reach and serve the Hispanic community as an opportunity for growth.
In the free joint webinar, CUNA President/CEO Bill Cheney underscored the importance of enlisting the help of Hispanic credit union members in the tax status fight.
Coopera CEO Miriam De Dios said education is essential in this tax fight, and noted some key terms that can help credit unions better communicate with Hispanic members. The webinar also highlighted new Spanish-language resources available as a part of the national "Don't Tax My Credit Union" campaign ("No Le Cobren Impuestos a Mi Credit Union," in Spanish).
CUNA's credit union tax advocacy initiative urges lawmakers to preserve the federal tax exemption credit unions receive as not-for-profit, member-owned cooperatives. Credit unions and their members are using CUNA and the state credit union leagues' resources, social media sites including Facebook, and micro-video site Vine, to tell their legislators, "Don't Tax My Credit Union!"
This pro-credit union message is also being shared through Twitter feeds, CUNA's Twitter handle @CUNAadvocacy and the hashtag, #DontTaxMyCU.
An archived version of the webinar should be posted on cuna.org this week.