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Cheney promotes aSmarterChoice.org on the airwaves
WASHINGTON (5/24/11)--Credit Union National Association (CUNA) President/CEO Bill Cheney launched a radio tour this week to call attention to aSmarterChoice.org, the new web site CUNA and the leagues have created to help consumers learn more about credit unions and find one they are eligible to join. Cheney underscored the value and service credit unions routinely provide consumers in a series of radio interviews focused on the recent launch of aSmarterChoice.org. He spoke yesterday with the Ohio Radio Network, which has 37 affiliated stations, the 40-affiliate Tennessee Radio Network, the Montana-based Northern News Net, which has 24 affiliated stations, plus stations in Boston, Buffalo and Virginia. Later this week Cheney is scheduled to talk about the new site with the Fox News radio network and Wall Street Journal radio, among others. “Last year consumers saved $6.5 billion in better rates and lower fees using not-for-profit credit unions rather than banks. Credit unions are the smarter choice for financial services,” Cheney emphasized during the interviews.“If you want to know more about credit unions, aSmarterChoice.org is a great place to start.” Cheney pointed out the credit union locater tool on aSmarterChoice.org has the ability not only to show consumers which credit unions are nearby, but which ones they are eligible to join. He also discussed the new site’s other major features, including basic information on credit unions, member testimonials, examples of what the media has been saying, and a bank v. credit union average rate and fee comparisons. The new consumer site debuted at CUNA’s Governmental Affairs Conference earlier this year. The stimulus for the project came from a task force created by the American Association of Credit Union Leagues (AACUL) with the goal of raising awareness and fostering credit union membership growth, especially among young adults. Its online locator tool is powered by findacreditunion.com and includes all U.S. credit union in its database.


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