WASHINGTON (2/25/13)--In the latest edition of The Cheney Report, Credit Union National Association President/CEO Bill Cheney recaps a successful and eventful 2013 Governmental Affairs Conference, and discusses the future of CUNA's new vision for the credit union system.
Cheney at the GAC called on credit unions to rally together and "Unite for Good" to help create a nation in which "Americans choose credit unions as their best financial partner." In The Cheney Report, the CUNA CEO reiterates that "we are seeing a values-driven cultural shift in this country that is right in our wheelhouse. People are drawn to businesses they can trust and that have their best interests at heart--that's credit unions all over!"
While increasing consumer awareness of credit unions is a key pillar of CUNA's new vision, the "Unite for Good" campaign is not meant to serve as an awareness campaign, Cheney clarifies. "Our focus is on rallying credit union leaders toward shared goals that advance us toward our common vision. One of those goals centers on raising consumer awareness," Cheney says in the Report. CUNA is urging credit unions to find the best way of doing this in their own communities through earned media, social media, civic organizations or state and local cooperative ad campaigns, he adds.
The Cheney Report delivers CUNA President/CEO Bill Cheney's latest thoughts on three to four key events and policy developments affecting credit unions into the email inboxes of credit union CEOs each Friday.
This week's Cheney Report also includes:
- Noteworthy comments heard during the GAC;
- Details on House Financial Services Chairman Jeb Hensarling's (R-Texas) positive comments about the credit union tax status; and
- Tips on how to succinctly speak with legislators about the credit union tax status.
Past issues of The Cheney Report are archived on cuna.org.