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Holiday spending survey draws broad press attention
WASHINGTON (11/22/11)—Major national media outlets covered the Credit Union National Association's (CUNA) and Consumer Federation of America's (CFA) 12th annual projection of consumers' holiday spending plans, which was unveiled during a Monday event at the National Press Club in Washington, D.C.

CUNA Chief Economist Bill Hampel is interviewed by a CNN reporter following Monday's release of the 2011 CUNA/CFA holiday spending survey (CUNA Photo) 
The survey of just more than 1,000 adult Americans indicated that overall holiday spending could remain steady in 2011, with only 8% of respondents saying they planned to increase their spending on gifts and other holiday-related items. The spending survey was developed from calls made to consumers between Nov. 10 and 13.

CUNA and CFA also pair the results with advice to help consumers keep holiday debt under control.  CUNA Chief Economist Bill Hampel and CFA Executive Director Stephen Brobeck presented the findings at yesterday's press conference, timed just ahead of Black Friday and the official start of the holiday shopping season.

Mark Wolff, CUNA senior vice president of communications, noted that CUNA "has been doing this joint press event with CFA for 12 years now as another way to reinforce that credit unions are a trusted resource for consumers." This year's press conference is "a particularly timely reminder," since it comes so soon after all the media and consumer interest in credit unions that surrounded Bank Transfer Day on Nov. 5, Wolff added.

Among the television, cable and radio networks, and newspaper groups that attended or covered the press conference:
  • ABC News;
  • CNN;
  • Bloomberg Radio
  • CBS Radio
  • Cox Broadcasting;
  • FOX News;
  • CNBC;
  • Reuters
  • Business News Americas; and
  • Xinhua.
Radio, television and print reporters also reached out to CUNA for further information after the event.  Today, for example, CUNA's Hampel is scheduled to do a live interview about the holiday spending survey results and consumer advice on KPCC, a prominent radio station in Los Angeles.  The live segment is scheduled for 10:30 a.m. PT.


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