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Media Action On 'Don't Tax' Campaign Highlighted In Cheney Report
WASHINGTON (7/8/13)--The atmosphere was electric, says Credit Union National Association President/CEO Bill Cheney in the latest issue of The Cheney Report, as more than 1,200 participants of CUNA's America's Credit Union Conference took every opportunity to tell the credit union story.
 
For those who missed the action, Cheney shares some of the highlights of how credit unions and CUNA used their time "in the media hub that is New York" to get out the message "Don't Tax My Credit Union."
 
CUNA held a number of meetings with national broadcast and print outlets, including Fox Business News and Bloomberg Radio.
 
"It was an excellent opportunity to deliver a strong message on tax reform. On the Fox Business segment, I stressed that credit unions not only provide value for credit union members but for all consumers. When credit unions are active in a market, banks have to offer better pricing," Cheney writes in the report.
 
Also driving the credit union message home, the headlines appearing under the video on-screen helped to tell the story. Some key headlines that appeared to the national audience included:
  • Credit unions want to stop talk of taxing credit unions right off the bat;
  • Every $1 in credit union tax wipes out $10 in tax savings;
  • It's not the credit unions that would be paying the taxes--it's 96 million Americans who would be paying the taxes.
Use the resource link below to access the full Cheney Report and to read more about the ACUC and other hot credit union topics.
 
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