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Millions exposed to 'Don't Tax' message by CUNA social media blitz
WASHINGTON (2/27/14)--Nearly 5.3 million Twitter and Facebook followers were exposed to the credit union message Tuesday through the latest "Don't Tax My Credit Union" social media event--hosted by the Credit Union National Association and state credit union associations on the eve of Rep. Dave Camp's (R-Mich.) expected release of a tax code reform draft.

Federal lawmakers got into the act to back the credit union tax status too--like with credit unions' two previous "Don't Tax Tuesday" advocacy blitzes.
  • Sen. Tammy Baldwin (D-Wis.) tweeted: @lakeviewcu Thanks for making your voices heard & engaging on this important issue. I stand with you - #DontTaxMyCU - TB
  • Rep. Lloyd Doggett (D-Texas) tweeted: I support credit unions as essential banking options to all Texans. Having worked with #creditunins for 3+ decades, I agree #DontTaxMyCU.
  • And from Sen. Mark Udall (D-Colo.): Glad to meet w Mtn West Credit Union Assoc. Credit unions play critical role in protecting consumers, creating #jobs.
As with two previous efforts, on July 23 and Sept. 10 last year, CUNA and state credit union leagues used social media to encourage credit unions, credit union members and other credit union advocates to contact state and federal lawmakers directly with the unified message of "Don't Tax My Credit Union."

Some of the tweets incorporated videos. Below are just three of the kinds of messages sent during those two earlier rounds of credit union mega-advocacy:
  • Shiro-oni: @MaxBaucus @OrrinHatch Truth is, credit unions provide superior deposit & loan rates & greater protection from risk than banks #DontTaxMyCU.
  • StevePoniewaz: Cooperative status is not a subsidy. Credit Union Members have paid their tax; #DontTaxMyCU@RepAnnWagner
  • Alabama CU: CUs return profits to their members. Taxing CUs hurts 1.8 million Alabamians. Visit bit.ly/ZY97Pz and ell Congress #DontTaxMyCU
CUNA's "#DontTaxTuesday" Twitter and Facebook campaigns walked away with a Grassroots Innovation Award from the Public Affairs Council earlier this month.
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