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NCUA share insurance TV ads unveiled
ALEXANDRIA, Va. (3/26/09)—The National Credit Union Administration (NCUA) is set to roll out a 10-week run of a television advertisement featuring a nationally known personal finance expert touting the safety and security of federally insured share deposits. In the 30-second spot, financial journalist Jane Bryant Quinn tells her audience that federally insured credit unions can help them sleep at night by assuring that their funds are safe and insured by the federal government up to $250,000. The commercial is slated to air during this weekend’s NCAA men’s basketball tournament, It will appear weekly, beginning March 29, during the award-winning Sunday Morning with Charles Osgood or Face the Nation broadcasts. From April 30 through May 29, it is scheduled to appear on the CBS early morning news between 5 a.m. and 9 a.m. Monday through Friday. What’s more, after the NCUA launches the TV ad today, it will back it up with a five-month video, print ad and electronic campaign. Television, the Internet, and transit buses will be used to spread the word that member accounts in federally insured credit unions are safe and secure. The NCUA encourages credit unions are encouraged to download commercial, which is available in HD video from NCUA’s website. Use the resource links below.
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