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Washington
NCUA unveils Times Square deposit insurance ad
ALEXANDRIA, Va. (11/16/10)--The National Credit Union Administration (NCUA) on Monday continued its "Keep Your Money NCUA-safe" public awareness campaign by unveiling a 520 square-foot ad in New York’s Times Square. The 15-second ad, which features NCUA campaign spokesperson Suze Orman touting the benefits and safety of federally insured credit union deposits, will run on a 26-foot tall commercial message board. That message board, which is centrally located in Times Square, also broadcasts The Late Show with David Letterman and other CBS programming, and is viewed by an estimated 1.5 million people per day. The ad will run until Jan. 1.
NCUA Chairman Debbie Matz said that the newest phase of the NCUA’s ad campaign “could not have come at a more opportune time. “With millions of consumers flooding Times Square for the Thanksgiving Parade, the 'Black Friday' start to the holiday shopping season, New Year’s Eve, and other days that see large numbers of visitors, NCUA’s share insurance campaign has hit prime time,” Matz added. The NCUA has also publicized its $250,000 credit union share insurance coverage through video and radio ads, as well as a comprehensive website that includes an insurance coverage calculator and other resources. The NCUA has also created an online widget that links to that website and a facebook page. To view the NCUA’s advertisement, click on the picture above. For the full NCUA release, use the resource link.
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