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New CUNA Resource Backs CUs In 'Unite For Good' Effort
WASHINGTON (3/15/13)--Credit unions across the country are embracing the Credit Union National Association's new strategic vision where "Americans choose credit unions as their best financial partner," and CUNA has unveiled a new resource with specific actions individual credit unions can take to "Unite for Good" and advance this shared vision.

The action steps align with the three key goals credit unions will need to reach to achieve CUNA's shared vision for the credit union system: removing barriers, creating awareness; and fostering service excellence. The broad range of advocacy and service improvement steps are listed on CUNA's strategic vision website, uniteforgood.org.

The suggested steps run the gamut of local and large-scale credit union involvement, from legislative and grassroots mobilization, regulatory action, political/campaign involvement, and media and community interaction.

Credit unions can also consider a service excellence and standards initiative at their branches, support local financial literacy efforts, or send communications to their members seeking their support for credit union friendly candidates, CUNA suggests.

"The list is not meant to be exhaustive, and we know not every suggestion will be right for every credit union, but it's a good blueprint and one we hope you will factor into your strategic planning," CUNA President/CEO Bill Cheney said. "Rallying credit unions to take actions that will move us toward our common vision is what Unite for Good is all about," he added.

To see the full range of CUNA's s suggested action steps for credit unions, use the resource link.
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