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Treasury seeks CUs to be iGo Directi Community Ambassadors
WASHINGTON (6/23/11)--Credit unions and other financial institutions with fewer than 100 branches can now apply for Community Ambassador status for the U.S. Treasury Department’s direct deposit campaign, known as Go Direct. To be a Community Ambassador, a financial institution need only to fill out and submit an online commitment form stating that their financial institution commits to support the campaign--and then spread the message about direct deposit by completing campaign activities between June 20100 and January 2013. The Credit Union National Association (CUNA) is a Go Direct national partner and supports the safety and convenience goals of direct deposit. By promoting direct deposit for federal benefit payments, the Treasury’s Go Direct program notes, your financial institution will:
* Gain recognition from the U.S. Department of the Treasury; * Be part of the Treasury Department’s effort to pay all federal benefits electronically; * Help seniors, veterans and others make a smooth transition to direct deposit before the official deadline requiring all to receive benefits payments electronically; and * Retain current customers or members and potentially gain new ones.
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