WASHINGTON (8/10/12)--McGraw Hill FCU has made a top priority of providing education and monitoring programs aimed at helping its members prevent identity theft, its chief sales and delivery office, Peter Van Houlten, shares in the August issue of Credit Union Magazine.
With about 10 million Americans victimized each year according to the Federal Trade Commission, he said credit unions need to take a proactive approach to educate their members, their communities, and their business partners. McGraw-Hill has developed and presented its own seminar on ID theft.
"By taking this proactive approach, we're arming consumers with the tools to understand
how they're protected, to recognize if their identity has been compromised, and to take steps to restore their personal identity when it is compromised,'' said the executive of the $277 million-asset, East Windsor, N.J.-based credit union.
Van Houlten noted that many transactions are handled via computer, and branch visits and calls are shifting to what he described as "value-added conversations and higher-level topics, such as the best deposit vehicles or 401(k) investment advice.'' This has forced the credit union to beef up its training programs.
He also said that to adapt to the changes in credit unions, executives must rely more heavily on hard data to guide their thinking because "relying on soft data
during a constantly evolving period can very easily lead us in the wrong direction.''
How serioulsy does Van Houlton take financial literacy?
"I'm training for McGraw-Hill Federal's inaugural 'Ride For Financial Wellness,' in October. The ride is intended to raise awareness for financial wellness and literacy, and to raise money for our VOICE Foundation, which will donate the proceeds to Junior Achievement of New Jersey, The National Junior Tennis and Learning of Trenton, and the New Jersey Coalition for Financial Education.
"We're seeking participation from colleagues, business partners, and community leaders. The ride will start at our headquarters in East Windsor, and will culminate with a casual luncheon and ceremony on the credit union's front lawn," he notes in his article".
Credit Union National Association members can access the article using the resource link below.