Compliance and Marketing Guide (print)

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28867K

 

Compliance and Marketing Guide

Newly Revised 3rd Edition

Marketers and compliance staff have one powerful challenge in common: how to identify which regulatory requirements must be adhered to for each specific product or service being advertised. This Guide is designed to walk marketing staff through the ins and outs of compliance - including NCUA basics and beyond.

Topics include:

  • Ad Accuracy and Not Discriminating
  • Truth in Savings
  • Truth in Lending
  • How to Advertise Open-end Credit
  • HELOC Ads Basics
  • How to Advertise Closed-end Credit
  • Leasing
  • Tips on Privacy Disclosures
  • Deposit Tickets Compliance
  • The Best of Brochures
  • Promotions and Giveaways
  • State Laws
  • Penalties of Noncompliance

See a sample.

See the Table of Contents.

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28867K

 

Important changes to the edition include:

  • Changes in open-end lending marketing rules
  • Changes in home-secured loan advertising
  • The FTC rules related to unfair or deceptive acts or practices with respect to mortgage advertising
  • Credit card marketing information has been updated
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28867K

 

CUNA books and eBooks provide your staff and board with great choices for professional development and continuing education. Have the flexibility to train your staff whenever and wherever training is needed.

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CUNA is committed to providing a quality learning experience. If for some reason you are not fully satisfied, contact us and we'll provide you a full tuition refund or credit.

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