Credit Union Marketing Fundamentals course (online)

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A1033

May. 31, 2013 

Marketing is critical to the success of your credit union. The more aware your current and potential members are about the products and services your credit union offers, the more likely they are to take advantage of them. In this module, you will gain fundamental insights and practical knowledge that will help you apply basic concepts of marketing on the job. You’ll learn how to identify member needs and wants; how the Marketing Mix of Product, Place, Price, and Promotion has expanded in current marketing practice; the roles that research, finance, accounting, and economics in marketing today; what goes into creating effective marketing communications; and the role collaboration plays with internal and external resources to the marketing department.

This is a CUNA CU Advance course through CUNA CPDOnline and contains individual courses for $35 each.

Course participants will have an option of taking a pre-assessment to determine which courses are needed for his or her skill level. A comprehensive exam for all 6 courses can be purchased for $24.50 through CUNA CPDOnline.

Estimated length of course: Each individual course is 20-30 minutes.

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A1033

May. 31, 2013 

A comprehensive exam for all 6 courses can be purchased for $24.50 through CUNA CPDOnline.

Introduction to Credit Union Marketing

  • Recognize eight components that comprise the "marketing mix"
  • List three conditions a target segment must meet to qualify for a target marketing strategy
  • Recall three internal and three external essentials of effective value proposition statements
  • Describe two methods for measuring member value

The Marketing Mix

  • Apply the Four Ps of the Marketing Mix to develop a credit union promotional program
  • Recognize four stages in the product life cycle and their implications for marketing
  • Recognize three facets of pricing that can be adjusted to help a product deliver greater value to the buyer
  • Name two aspects of "place" in credit union marketing
  • Recall five facets of promotions

Market Research

  • Describe two categories of data sources and two types of research methods
  • Recall six steps of primary market research
  • Identify the two sources of marketing metrics
  • Recall why sensing market trends is essential to credit union success

Marketing Communications

  • Identify the marketing challenges presented by the five stages of decision-making
  • Describe how branding and positioning are related
  • Recall six necessary elements of an effective advertising message
  • Recognize five important functions of public relations

In Marketing Money Matters

  • Recognize the application of the accounting, finance and economics functions in a credit union
  • Describe the role ROI plays in a marketer's job
  • Recall the role of the balance sheet, income statement and key ratios in decision-making and marketing strategies
  • Recognize how the time value of money affects the marketing of credit union products and services
  • Identify three economic concepts that help marketers develop more effective strategies

Marketing Collaboration

  • Recognize how the marketing department collaborates with other credit union functions
  • Describe how to select and contract with a vendor
  • Recall three emerging marketing trends that will affect marketers
  • Identify the source of each input to the credit union's strategic marketing plan
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A1033

May. 31, 2013 

Recognition

Recognition opportunities are offered at various training milestones with CUNA designations and certificates.

College Credit

Select courses are recommended for college credit for students who pass proctored, college-level exams and carry college credit recommendations.

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A1033

May. 31, 2013 

CUNA courses are a simple, affordable way to provide current, real-world training to your credit union. Courses are available in print and/or online through CUNA CPDOnline. With hundreds of courses to choose from, you're sure to find learning materials to fit your credit union's needs. See a full course list.

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CUNA is committed to providing a quality learning experience. If for some reason you are not fully satisfied, contact us and we'll provide you a full tuition refund or credit.

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We’d be happy to help you find what you're looking for.EMAIL OR CALL
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We’d be happy to help you find what you're looking for.EMAIL OR CALL
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We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

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We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

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We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

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We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072
 

Questions? Contact Us

We’d be happy to help you find what you're looking for.EMAIL OR CALL
  800-356-9655, ext. 4072