CUNA Marketing Compliance eSchool (recorded 2014)

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AWMC414

Jul. 30, 2014 - Jan. 31, 2015 

This recorded event is available until January 31, 2015.

Recent regulations have been adding marketing requirements that both compliance and marketing departments need to be aware of. Join your credit union peers for CUNA Marketing Compliance eSchool and learn how to keep your ads in compliance. You'll learn what requirements apply for print, radio and webpage ads as well as what disclosures must appear in ads and what triggers specific disclosures. Explore websites and learn common problem areas to avoid. In addition, you are required to submit an advertisement from your credit union prior to the start of the school to get feedback while in attendance. As a bonus, you'll receive a PDF copy of the CUNA Compliance and Marketing Guide that can be used as an additional resource at your credit union.

CUNA Marketing & Business Development CouncilThis event is produced by the CUNA Center for Professional Development and endorsed by the CUNA Marketing & Business Development Council.

During this eSchool, you will:

  • Gain an understanding of the basic marketing regulatory requirements
  • Discuss specific regulatory provisions and the disclosures required
  • Take a closer look at marketing requirements for loan products and deposit products
  • Delve into other product marketing issues
  • Apply what you have learned to specific ads
  • Review your credit union's ads

Follow PolicyWorks' blog, The Works, for advertising tips.

Take-a-ways:

  • Leave the eSchool with your own credit union ad that has been reviewed by PolicyWorks
  • A PDF copy of CUNA Compliance & Marketing Guidebook

Who Should Attend

This eSchool is beneficial to credit union compliance and marketing professionals. Affiliation with CUNA/League is required for attendance.

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AWMC414

Jul. 30, 2014 - Jan. 31, 2015 

This eSchool contains four sessions. These individual sessions cannot be purchased separately from this eSchool.

Session 1: 2 hours

Session 2: 2 hours

Session 3: 2 hours

Session 4: 2 hours

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AWMC414

Jul. 30, 2014 - Jan. 31, 2015 

Jennifer Anderson

Jennifer AndersonJennifer serves as a compliance attorney at Policyworks, LLC. In working with individual credit unions on a variety of federal regulatory compliance matters, Jennifer provides strategic compliance direction while assisting credit unions with the day-to-day implementation and understanding of federal laws and regulations. Jennifer also helps credit unions by reviewing disclosures and other materials, as well as conducting training to support credit unions' compliance efforts.

Prior to joining PolicyWorks, Jennifer worked at the Iowa Civil Rights Commission and Attorney General Office, for an Iowa House Representative, as a law clerk for a tax/estate attorney, and as a tax and civil law student attorney. Jennifer has valuable experience in the financial industry as a teller, personal banker, and finance manager.

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AWMC414

Jul. 30, 2014 - Jan. 31, 2015 

Live Session

This is a recording of an event held July 9, 16, 23, and 30. View upcoming events.

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AWMC414

Jul. 30, 2014 - Jan. 31, 2015 

CUNA recorded events allow you to see and hear a presentation and refer to handouts. Attendees also have access to the speaker contact information for asking questions. With topics spanning all credit unions' business areas, CUNA Training Bundle provides unlimited access to all live and recorded CUNA webinars, eSchools and audio conferences for all staff, managers and board members.

Accessing Your Recorded Event

You need a computer with an Internet connection to participate.

Recorded events are available within 48 hours of the live event. Recorded events can be accessed by anyone at your credit union by logging into My Programs using your CUNA website username and password.

Discounts

CUNA Council members and CUNA Volunteer Network members receive a $100 discount. Credit unions with less than $50 million in assets receive a $200 discount by applying promo code CUSMALL during checkout. Your final price will be visible at checkout. Only one discount applies.

100% Guarantee

CUNA is committed to providing a quality learning experience. If for some reason you are not fully satisfied, contact us and we'll provide you a full tuition refund or credit.

Cancellations

Cancellations received in writing (via fax 608-231-4327) before the start date of this program are eligible for a refund of the amount paid minus a $200 administrative fee. No refunds will be granted for cancellation requests received on or after the start date of this program or for registrations received on or after the start date of this program. Substitutions are accepted any time prior to the start date of this program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing.

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AWMC414

Jul. 30, 2014 - Jan. 31, 2015 

After registration, recorded events can be accessed by anyone at your credit union by logging into My Programs using your CUNA website username and password. Recorded events are available within 48 hours of the live event.
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AWMC414

Jul. 30, 2014 - Jan. 31, 2015 

Here’s your chance to get your brand in front of more credit unions by sponsoring a CUNA eSchool!

To provide more credit union staff the opportunity to hear detailed information regarding their credit union duties, CUNA adapts many of its face-to-face schools into eSchools. Just like face-to-face classes, CUNA eSchools allow attendees to see and hear a presentation, ask questions of the speaker and refer to handouts. eSchools are delivered in three to ten classroom sessions, allowing attendees to integrate their new knowledge into their daily responsibilities.

What does an eSchool sponsorship include?

When you sponsor a CUNA eSchool, your organization will be showcased before and during the event.

Before the event:

  • Inclusion in the email invitations
  • On the website
  • In the marketing emails for the eSchool

During the live eSchool:

  • Promotional slides or video running in the "waiting room" as attendees enter
  • Your logo in a pod
  • A poll question at the end of each session with an opt-in to be contacted by the sponsor

Learn more or request more information.

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