ST. LOUIS (9/30/14)--At the halfway point of the Missouri Credit Union Association's (MCUA) "Bank on More SUV Sweepstakes," participation is running hot.
Photo caption: Joplin Metro CU brought in a Jeep Compass to display alongside the sweepstakes' backdrop to create excitement about the promotion. (Missouri Credit Union Association Photo)
More than 500 Missourians hoping to win an SUV have either uploaded photos of themselves to the association's Facebook page or shared them on Twitter and Instagram.
The social media activity, combined with ads and organic posts, can potentially reach about 100,000 people on a weekly basis, with at least 1,200 engagements, according to the MCUA.
"We had a great outpouring of community interest in our SUV Sweeps event," said Janell Roth, loan officer for Horizon CU, Macon, Mo., with $20 million assets.
To enter the sweepstakes, consumers must find the big orange square backdrop at a local credit union, have their photo taken in front of it, and upload it to a social media site with the hashtag #bankonmore.
The sweepstakes is a great way to drive nonmembers to credit union branches, according to the MCUA.
The prize is a 2014 Jeep Compass, and the promotion runs until Oct. 10.
Horizon employees last week served food and offered gas cards in front of the promotion's backdrop located at their credit union. At the end of the event, the credit union had received 120 entries and secured two new members.
The sweepstakes event hosted by TelComm CU, Springfield, with $126 million in assets, was so popular that more than two dozen people entered to win the SUV, according to Lori Johnson, TelComm vice president of marketing and business development.
For a full schedule of where the big orange back drop will be over the coming days, use the resource link below.